How to Build your Referral List With A Simple “Thank You”!
Dale Carnegie expressed in his best-seller, “How To Win Friends And Influence People”, what he considered to be his secret of dealing with people. He stated the importance of his principle in giving honest and sincere appreciation. We often lack that element in our communication with people we come in contact with in our business.
Mr. Carnegie went on to say that by our giving people what we all crave, honest and sincere appreciation, will make them more than willing to share with others that you are great at what you do and in this way you will receive referrals.
In dealing with our customers, prospects, or people in general, we overlook two words that will work wonders in our relationships. “Thank you”. Appreciation goes a long way in helping people feel important. They will feel like they are part of your success and they will want to do all they can to help you succeed more. We need to be consistent with expressing our gratitude.
“Thank you” is an act of kindness. However, it is important that you are sincere. Do not say it if you do not actually mean it. To quote Ralph Waldo Emerson, “You can never say anything but what you are.”
Kindness (“thank you”) can help you promote referrals. If you have sold a service or product to a person and expressed your gratitude, you can take that action one step further by your continued interest in them after the transaction. This will emulate their importance to you and they will most assuredly refer you to others.
Gratitude should spill over into your direct mail or e-mail communication. Set up a thank-you correspondence program. Send a thank-you letter or e-mail at every opportunity you can. Do not include this message with your invoice or other correspondence. This should be a surprise by itself. Snail mail is even a more pleasant surprise. Think about it. Your appreciation is visible. They feel important. They will pass this feeling along to others.
If you are not used to sending out thank-you letters or e-mails here are nine tips to assist you:
- Keep it short and simple. Six lines or fewer are adequate.
- Be sincere. This is most important. You do not want what you are saying to sound awkward.
- Begin with “thank you.” Dear Ms. Jones (or first name, if appropriate): Thank you for …
- Be professional, but with a warm tone. Keep it business-like but friendly.
- Reinforce a positive. Bring to their mind a positive aspect of your relationship.
- Let them know you are always available. If I can be of further assistance, please call …
- End your note with “thank you.” Thanks again for …
- Use an appropriate closing. Best regards, Warmest regards, Sincerely.
- Keep it strictly a “Thank You” note. You do not want to include a sales pitch for something else!
Finally remember that your saying “thank you” will help you build stronger customer relationships. Over time the use of these two magic words consistently will help your repeat business and referrals grow.
Thank you for reading this article. I hope that it will be useful!
Judy Conway
Email: judyconwaymarketing@gmail.com
Skype ID: judy.conway
http://judyconway.com
http://fullservicemarketingtools.com
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