How To Write Advertisements For Your Web Site.
The shorter an advertisement, the higher the probability that a person will read it, take an interest and react to it.
Follow the rule: “the meaning of any commercial offer can be and has to be expressed with 100-120 symbols.”
How a hastening person reads an advertisement?
In virtual life, as well as in real, people constantly hurry up, struggling to cope with the set of desires and possibilities. How to make so that eternally hastening person to read the advertisement attentively?
On the one hand, the more in detail you will write a trading offer, th more prepared visitor will come to a site. However the practice shows, compact advertisements deliver target users more intensively, even if they are not on the first position. While advertisements of a large size are capable to frighten off considerable percent of the visitors quite ready to purchase.
We can formulate the following recommendations about a size and structure of a text of an advertisement, that is convenient for fast perusal.
A short announcement. In the conditions of a page overloaded with the text a user isn’t ready to waste time and attention for the large texts.
The most important thing in an advertisement. A user defines the low content of the concrete and helpful information by the first words, and the user will start reading the next advertisement.
A simple announcement. Say “no” to compound sentences and refined turns of speech. Let offers to be not longer than 5-7 words. But they will be read up to the end.
As a rule, after a long work on the advertisement you cease to consider the time necessary for its perception. This effect is well known to the founders of banners. Therefore don’t forget to give the advertisement to a person with a “fresh eye” in order this person to define, how easily and quickly it is read at perfunctory viewing of a page.
The shorter an advertisement, the higher the probability that a person will read it, take an interest and react to it.
Follow the rule: “the meaning of any commercial offer can be and has to be expressed with 100-120 symbols.”
To stick to this rule, try to make the following: take “a fresh head” and ask him/her to get rid of the superfluous text in the advertisement.
For example:
The initial text of an advertisement: “Media Place – a hosting for exacting clients! All our clients don’t have problems with spam! And that’s because now for all tariff plans the unique option” Spam-filter “is established, that allows to struggle with spam efficiently (more than 90 % of spam is just “cut”). 14 days for testing our services!”
The edited text of the advertisement: “Media Place – a hosting for exacting clients! The option” Spam-filter “filters to 90 % of spam. 14 days of free testing.”
It is reduced without loss of the meaning. Watch also after semantics of an advertisement. Such phrases like “We have the best”, “the Unique offer”, “the cheapest prices” do not work in Internet.
These days the online technologies have become very popular. The Internet network is not only a place to entertain but also a spot to make money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are looking for info on how to build a website, are advised to refer to the Web itself. It is full of guides on how to plan a website and respective topics.
In any way, it wouldn’t be smart not to use this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “build your own professional website” and similar topics.
